Integrated Marketing

Starbucks for Life

Starbucks for Life is a gamified sweepstakes to encourage app engagement and purchases during the holiday season. Starbucks Rewards members play for instant prizes like free drinks/food, bonus stars, gift cards, exclusive merchandise, and the chance to win the grand prize of a daily free food/drink credit for 30 years.

Promotions included custom giftcards, OOH advertising,
paid media, and corporate partnerships.

Through purchases and daily free plays, players could earn chances to shake the globe to earn game pieces to fill the game board and win prizes.

A special linerunner game featured the campaign’s core characters. This doubled the engagement over the previous year and brought the visual elements to life. The result was double-digit millions in incremental net revenue.

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